The intention of Further Reading is not to position practice in retrospect or to celebrate
individual works, but to make an exhibition of overview in totality, concerning the
crossovers, conflicts and serendipity generated between process and practice.
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Retouch: 12mm Punched Holes 87% Open
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Wunderkammer (pictured) by Clare Strand from (Mis) Understanding Photography
“Photography to me is like an elasticated waistband. It can and should expand and adapt to accommodate different forms but can just as well ping right back to its original shape. Neither fitting is particularly right or wrong – just different comfort levels for the wearer” Clare Strand.
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Clare Strand: Vanity Fair
By the mid-1990s, if you were a young photographer in Britain looking for a direction
and an identity for your work, the question of what to photograph – simply that –
would have seemed a more pressing problem that ever. ‘All the photographs have
already been taken’ was a commonly heard phrase of the time, a reference to a sense
of exhaustion in the medium: not only, it seemed, had every angle, every style, every
possible idea and approach already been used up, but also the act of photographing
was increasingly regarded as unavoidably formulaic, seeing was effectively
compromised by overbearing visual traditions and inventions, old and new.
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When I was young, I was enthralled by the idea of young women being able to sense the paranormal – like in the movies Poltergeist and Carrie. I used to watch Paul Daniels on TV and when I asked my parents how he did his magic, they’d say it was all done by trick photography.
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Clare Strand’s project The Seven Basic Propositions uses taglines from a selection of 1950’s Kodak magazine adverts. These ‘propositions’ point to the early excitement about the possibilities for photography as a mass participatory medium.
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